{"id":20961,"date":"2022-06-13T12:37:00","date_gmt":"2022-06-13T12:37:00","guid":{"rendered":"https:\/\/merlinsourcing.com\/?p=20961"},"modified":"2024-05-08T07:07:48","modified_gmt":"2024-05-08T07:07:48","slug":"significance-of-category-analysis-in-strategic-sourcing","status":"publish","type":"post","link":"https:\/\/merlinsourcing.com\/de\/blog\/significance-of-category-analysis-in-strategic-sourcing\/","title":{"rendered":"Significance of Category analysis in Strategic Sourcing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_61 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" >Inhaltsverzeichnis<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/merlinsourcing.com\/de\/blog\/significance-of-category-analysis-in-strategic-sourcing\/#What_is_Category_Analysis_and_What_is_the_importance_of_Category_Analysis_in_Strategic_Sourcing\" title=\"What is Category Analysis and What is the importance of Category Analysis in Strategic Sourcing?\">What is Category Analysis and What is the importance of Category Analysis in Strategic Sourcing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/merlinsourcing.com\/de\/blog\/significance-of-category-analysis-in-strategic-sourcing\/#What_is_Category_Analysis\" title=\"What is Category Analysis?\">What is Category Analysis?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/merlinsourcing.com\/de\/blog\/significance-of-category-analysis-in-strategic-sourcing\/#Why_Category_Analysis\" title=\"Why Category Analysis?\">Why Category Analysis?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/merlinsourcing.com\/de\/blog\/significance-of-category-analysis-in-strategic-sourcing\/#Importance_of_Category_Analysis_in_Strategic_Sourcing\" title=\"Importance of Category Analysis in Strategic Sourcing\">Importance of Category Analysis in Strategic Sourcing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/merlinsourcing.com\/de\/blog\/significance-of-category-analysis-in-strategic-sourcing\/#Automating_Category_Analysis\" title=\"Automating Category Analysis\">Automating Category Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/merlinsourcing.com\/de\/blog\/significance-of-category-analysis-in-strategic-sourcing\/#Benefits_of_Category_Analysis_for_strategic_sourcing\" title=\"Benefits of Category Analysis for strategic sourcing\">Benefits of Category Analysis for strategic sourcing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/merlinsourcing.com\/de\/blog\/significance-of-category-analysis-in-strategic-sourcing\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-category-analysis-and-what-is-the-importance-of-category-analysis-in-strategic-sourcing\"><span class=\"ez-toc-section\" id=\"What_is_Category_Analysis_and_What_is_the_importance_of_Category_Analysis_in_Strategic_Sourcing\"><\/span>What is Category Analysis and What is the importance of Category Analysis in Strategic Sourcing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u201cCustomers\u201d and \u201cCategories\u201d are the two sides of the <strong>Strategische Beschaffung<\/strong> coin. Every Sourcing organization desiring or claiming to be Strategic needs to align its strategies based on customer needs and design its sourcing strategies based on the Categories. While customer needs to define the external-facing strategies, categories guide the internal processes and strategies. Category Analysis is one of the most important and successful approaches for developing an efficient supply chain.<\/p>\r\n\r\n\r\n\r\n<p>Advanced Category Analysis techniques can help businesses in evaluating millions of data points and analyze even the smallest but most important links between demand for various commodities in their portfolio.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"h-what-is-category-analysis\"><span class=\"ez-toc-section\" id=\"What_is_Category_Analysis\"><\/span>What is Category Analysis?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>The technique of categorizing goods and services in order to analyze and identify opportunities is known as Category Analysis. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/bit.ly\/3aCCiaY\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Category Analysis<\/strong><\/a><\/span> needs to start with a high-level view and drill down to specific sub-categories and segments. It helps businesses in getting a \u00a0complete understanding of the demand and supply markets for most of the categories and the specific approaches to be followed for every group.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" class=\"wp-image-20992\" src=\"https:\/\/merlinsourcing.com\/wp-content\/uploads\/2022\/06\/category-infographic-01-1024x536.png\" alt=\"What is Category Analysis?\" srcset=\"https:\/\/merlinsourcing.com\/wp-content\/uploads\/2022\/06\/category-infographic-01-1024x536.png 1024w, https:\/\/merlinsourcing.com\/wp-content\/uploads\/2022\/06\/category-infographic-01-300x157.png 300w, https:\/\/merlinsourcing.com\/wp-content\/uploads\/2022\/06\/category-infographic-01-768x402.png 768w, https:\/\/merlinsourcing.com\/wp-content\/uploads\/2022\/06\/category-infographic-01-16x8.png 16w, https:\/\/merlinsourcing.com\/wp-content\/uploads\/2022\/06\/category-infographic-01.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"h-why-category-analysis\"><span class=\"ez-toc-section\" id=\"Why_Category_Analysis\"><\/span>Why Category Analysis?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Most of the sourcing organizations source goods and services across a wide spectrum of categories. A one-size-fits-all approach does not work for such a disparate set of Categories. Category Analysis comes in handy to identify the uniqueness of categories leading to the appropriate choice of sourcing strategy(ies).<\/p>\r\n\r\n\r\n\r\n<p>An improved <strong>Kategorie Management<\/strong> process not only facilitates in-depth study and evaluation of the supply markets but also assists in analyzing various supplier locations and tracking supplier performance. It focuses on several areas of spend and provides critical data for organizations to modify their procurement approach and find the best suppliers for their business according to their needs. This is one of the primary reasons why some of the best Sourcing Organizations are embracing Category Management solutions to enhance profitability.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"h-importance-of-category-analysis-in-strategic-sourcing\"><span class=\"ez-toc-section\" id=\"Importance_of_Category_Analysis_in_Strategic_Sourcing\"><\/span>Importance of Category Analysis in Strategic Sourcing<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-as-an-effective-starting-point\">As an Effective Starting Point<\/h3>\r\n\r\n\r\n\r\n<p>Dynamic and agile <span style=\"text-decoration: underline;\"><a href=\"https:\/\/bit.ly\/3NvcxYT\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Category Management Strategies<\/strong><\/a><\/span> supplement the reflexive strategic sourcing techniques excellently. Effective Category Analysis is, in fact, an important part of strategic procurement Management.<\/p>\r\n\r\n\r\n\r\n<p>Three fundamental yet interconnected activities comprise a successful <a href=\"https:\/\/bit.ly\/3Qcjujs\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><span style=\"text-decoration: underline;\">Strategic Sourcing and Procurement process<\/span><\/strong><\/a> &#8211; Category Planning &amp; Analysis, Sourcing and Supplier Performance Measurements.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" class=\"wp-image-21008\" src=\"https:\/\/merlinsourcing.com\/wp-content\/uploads\/2022\/06\/category-infographic-02-1-1024x536.png\" alt=\"Importance of Category Management in Strategic Sourcing\" srcset=\"https:\/\/merlinsourcing.com\/wp-content\/uploads\/2022\/06\/category-infographic-02-1-1024x536.png 1024w, https:\/\/merlinsourcing.com\/wp-content\/uploads\/2022\/06\/category-infographic-02-1-300x157.png 300w, https:\/\/merlinsourcing.com\/wp-content\/uploads\/2022\/06\/category-infographic-02-1-768x402.png 768w, https:\/\/merlinsourcing.com\/wp-content\/uploads\/2022\/06\/category-infographic-02-1-16x8.png 16w, https:\/\/merlinsourcing.com\/wp-content\/uploads\/2022\/06\/category-infographic-02-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>More importantly, Strategic Sourcing starts with <a href=\"https:\/\/valq.com\/blogs\/category-planning\/8-step-process-for-category-planning\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>category planning<\/strong><\/a> and analysis. Any Strategic Souring endeavor will be ineffective unless the initial stage leads to the identification of relevant categories, their sub-categories, and followed segments.<\/p>\r\n\r\n\r\n\r\n<p>Following are some of the key factors to be considered during this analysis phase<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Cost and value drivers<\/li>\r\n<li>Expenditure<\/li>\r\n<li>Partners and<\/li>\r\n<li>Market potential and capacity<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>The information obtained up to this point then guides key decision making, such as make or buy. \u00a0Understanding where gaps exist in the current practice is a secondary effort since Category Analysis is more concerned with how the process &#8220;should&#8221; be than how it \u201cis\u201d. The data is then utilized to find possibilities along the process, including opportunities to spend less by adopting smart purchasing practices. The insights gained through Category Analysis and the opportunities discovered are subsequently combined into a category plan. The category plan will help to explain the category&#8217;s strategic direction to all stakeholders and formulate an execution plan for each category.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-analytics-in-category-planning\">Analytics in Category Planning<\/h3>\r\n\r\n\r\n\r\n<p>Category Analysis and Category Management are frequently linked in procurement. A<strong> Category Manager<\/strong> or a team of specialists use <strong>Sourcing and Procurement Analytics<\/strong> reports to manage and track an organization\u2019s expenditure and supplier patterns over time, or to find new possibilities to enhance <a href=\"https:\/\/www.citeman.com\/9159-category-performance-measures.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><span style=\"text-decoration: underline;\">Category performance<\/span><\/strong><\/a>. Cost Map of expenditures &amp; Suppliers, Kraligic Matrix and KPI Trees are some of the frameworks that can be used for structuring an effective Category Analysis.<\/p>\r\n\r\n\r\n\r\n<p>Category level metrics can include:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Managed spending per category<\/li>\r\n<li>The number of suppliers in the category<\/li>\r\n<li>Average payment term per category<\/li>\r\n<li>How many vendors handle 80% of category spend?<\/li>\r\n<li>Region-based spend spread<\/li>\r\n<li>Tail spend of Category<\/li>\r\n<li>Sourcing Rationale within Categories<\/li>\r\n<li>Contracted vs Non-Contracted spend within Categories<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Various types of data visualizations such as drill-down pie-charts by spend or unit, double bar graphs for the present year vs last year or by month, stacked bar graphs, etc can be used to gain actionable insights on specific categories.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-as-a-measure-of-continuous-improvement\">As a measure of Continuous Improvement<\/h3>\r\n\r\n\r\n\r\n<p>A Sourcing Strategy identified as part of the initial planning stage seldom continues to work in the long term. Given the speed and frequency of supply chain interruptions and customer innovations, the adoption of continuous improvement is key to sustainable business success.<\/p>\r\n\r\n\r\n\r\n<p>Continuous Category Analytics should be part of such continuous improvement practices and should involve a comparison of organizational strategy vis-\u00e0-vis industry standards across the space and time domains.<\/p>\r\n\r\n\r\n\r\n<p>Some key questions to consider are:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Has there been any significant change in the Category spend contribution over a period of time?<\/li>\r\n<li>Are we achieving industry-standard savings under every Category?<\/li>\r\n<li>Any impact on specific Categories foreseen due to geopolitical changes?<\/li>\r\n<li>Are our risk mitigation strategies in line with industry best practices within every Category?<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"h-automating-category-analysis\"><span class=\"ez-toc-section\" id=\"Automating_Category_Analysis\"><\/span>Automating Category Analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"400\" class=\"wp-image-20996\" src=\"https:\/\/merlinsourcing.com\/wp-content\/uploads\/2022\/06\/category-additional-banners-01.png\" alt=\"Automating Category Management and category Analysis using Automated Sourcing and Procurement data analysis tools adopt a holistic approach to generate KPI trees by combining data analysis, insights and relationships to undiscovered data across various data sets.\" srcset=\"https:\/\/merlinsourcing.com\/wp-content\/uploads\/2022\/06\/category-additional-banners-01.png 980w, https:\/\/merlinsourcing.com\/wp-content\/uploads\/2022\/06\/category-additional-banners-01-300x122.png 300w, https:\/\/merlinsourcing.com\/wp-content\/uploads\/2022\/06\/category-additional-banners-01-768x313.png 768w, https:\/\/merlinsourcing.com\/wp-content\/uploads\/2022\/06\/category-additional-banners-01-16x7.png 16w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>So far, we&#8217;ve discussed the category analysis workflow:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Consolidating disparate data to form a single source of information<\/li>\r\n<li>Determining critical performance factors by analyzing all data combinations<\/li>\r\n<li>Creating insights about categories and brands \u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>When carried out\u00a0manually, all these processes\u00a0need category teams to\u00a0combine, analyze, and interpret\u00a0data and visuals in order to provide detailed\u00a0insights. These kinds of work are monotonous, challenging, and time-consuming. Businesses may make these activities easier by employing augmented analytics to automate operations.<\/p>\r\n\r\n\r\n\r\n<p>Advanced augmented analytics, automation, and AI (Artificial Intelligence) are all transforming how we acquire, analyze, and use data. Such technologies enable sourcing teams to derive greater value from their category management strategy. However, it is critical to understand what and how to employ the right technology for your business.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Automated sourcing and procurement data analysis\u00a0tools adopt\u00a0a holistic approach to generate KPI trees by combining\u00a0data analysis, insights and relationships to undiscovered data\u00a0across various data sets. Such meaningful insights can bring crucial metrics to light, place KPIs in the perspective of bigger trends, and explain not only the category in detail but &#8216;why&#8217; there is a need for such a category as well. This &#8220;why&#8221; is crucial since it contextualizes performance drivers.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-category-analysis-for-strategic-sourcing\"><span class=\"ez-toc-section\" id=\"Benefits_of_Category_Analysis_for_strategic_sourcing\"><\/span>Benefits of Category Analysis for strategic sourcing<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Category Management comprises category data analysis, which is an important tool for any business looking to expand. Working with Category Management allows a firm to optimize its structure, gain a complete view of expenditures and supply chains, and predict market conditions. It makes it possible:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>To make working with suppliers easier because the data gathered during the analysis\u00a0may be used in business negotiations.<\/li>\r\n<li>To customize categories based on customer requirements as well as the organization&#8217;s budget and production.<\/li>\r\n<li>To foresee risks and issues and design strategies to mitigate them.<\/li>\r\n<li>To effectively utilize human resources through efficient category management and analysis.<\/li>\r\n<li>To allocate business resources appropriately according to the devised strategies, products, market analysis and trends contributing to the company\u2019s success.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"400\" class=\"wp-image-20997\" src=\"https:\/\/merlinsourcing.com\/wp-content\/uploads\/2022\/06\/category-additional-banners-02.png\" alt=\"Category Management should be approached as a process of continuous improvement so that it can have a significant impact on the strategic sourcing efforts of a procurement organization.\" srcset=\"https:\/\/merlinsourcing.com\/wp-content\/uploads\/2022\/06\/category-additional-banners-02.png 980w, https:\/\/merlinsourcing.com\/wp-content\/uploads\/2022\/06\/category-additional-banners-02-300x122.png 300w, https:\/\/merlinsourcing.com\/wp-content\/uploads\/2022\/06\/category-additional-banners-02-768x313.png 768w, https:\/\/merlinsourcing.com\/wp-content\/uploads\/2022\/06\/category-additional-banners-02-16x7.png 16w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>A detailed Category Analysis requires simple processes backed by the correct technology, extensive training, and appropriate business models that can provide category managers with the information they need.\u00a0Category Analysis should be approached as a process of continuous improvement so that it can have a significant impact on the strategic sourcing efforts of a procurement organization.<\/p>\r\n\r\n\r\n\r\n<p>Please feel free to\u00a0<a href=\"https:\/\/bit.ly\/3MoONnW\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><strong>Kontaktieren Sie uns<\/strong><\/span><\/a> if you would like to learn more about how category management &amp; analysis can help you achieve operational excellence by providing in-depth insights into crucial components of strategic sourcing.<\/p>","protected":false},"excerpt":{"rendered":"<p>Harness category management with in-depth category analysis for operational excellence in your strategic sourcing activities.<\/p>","protected":false},"author":10,"featured_media":21054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119,48,1],"tags":[115,45,46,44,47,118],"class_list":["post-20961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-category-analysis","category-category-management","category-merlin","tag-category-analysis","tag-category-management","tag-category-management-in-procurement","tag-category-management-software","tag-category-strategies","tag-importance-of-category-management","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Category Analysis in Strategic Sourcing | Category Management Software<\/title>\n<meta name=\"description\" content=\"The technique of categorizing goods and services in order to analyze and identify 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